Yogi Berra Museum
A museum and education center looking to amplify several new exhibits.
The Challenge:
The Yogi Berra Museum, a local NYC non-profit, needed to raise awareness for its exhibit, "Discovering Greatness," honoring the 100th anniversary of the formation of the Negro Leagues.
The Approach:
Distributed the story across multiple earned channels, from traditional broadcast to digital publications and New York sports radio.
Results:
Secured a segment on CBS Evening News, as well as an interview on WFAN, ensuring the exhibit was at the forefront of every baseball fan's mind.
