Toronto Airport
Canada’s largest and busiest airport bolstering its brand in the U.S.
The Challenge:
Toronto-Pearson, one of the largest airports in North America, needed to amplify its brand awareness to reflect its size in a competitive market.
The Approach:
Crafted a comprehensive thought leadership strategy tailored to a U.S. audience, identifying key areas that spoke to Toronto-Pearson's innovation and global approach.
Results:
Secured several executive thought leadership profiles in U.S. media, including top-tier publications such as Fortune, Fast Company, and USA TODAY, as well as aviation trade press like AviationPros.
