Sonoro

Sonoro, a well-regarded heavy-hitter in the global multicultural media market, needed to expand its U.S. footprint as it increased its consumer offerings and partnerships on both sides of the border.

Crafted an omni-channel communications strategy, including an inaugural research report, to engage U.S. media and educate advertisers, investors, and potential production partners on Sonoro's market opportunity.

Attracted new advertisers and brand partners for Sonoro by increasing the brand's visibility. We established connections with key reporters at Axios, Business Insider, The New York Times, Semafor, and trade publications, securing a strong cadence of coverage around Sonoro’s growth.