Primasun

Primasun, a sleep health start-up breaking into the market at a pivotal moment of rising demand, was countered by an explosion of solutions and needed to present a clearly differentiated offering by redefining sleep’s role in the healthcare ecosystem.

Developed a refreshed brand narrative, informed by extensive competitive analyses and stakeholder interviews. This served as the foundation for a full-funnel communications strategy, including stakeholder engagement, blog content, and executive thought leadership.

Primasun’s declarative, bold positioning that framed sleep as the foundation of health (and healthcare) made waves across the industry, attracting partners, pilot companies, investors, and more. With a backlog of 50+ original blogs and videos, strategically placed op-eds, press coverage, and creative campaigns, Primasun improved awareness by 55% in key markets in less than 9 months.