Press Ganey
A human experience management company seeking to expand its media presence.
The Challenge:
Despite strong market share, Press Ganey needed to build a consistent, pervasive media presence. To compete in a crowded landscape, the team sought to amplify their unique perspective on healthcare’s most pressing challenges, solidify their brand leadership in human experience, and establish a regular presence in the news cycle.
The Approach:
Interviewed Press Ganey's executive team and developed distinct platforms and messages for each leader. We crafted timely op-eds, conducted proactive media outreach, amplified new research, and supported company announcements, including during their flagship HX conference.
Results:
Bolstered Press Ganey’s brand reputation by placing executive op-eds across trade and top-tier publications, securing interviews with outlets including The New York Times, and consistently ensuring Press Ganey’s name is synonymous with cutting-edge human experience innovation – not just in healthcare, but across industries and stakeholder groups.
