PML
A New York City construction legend seeking to cement his legacy.
The Challenge:
PML is the latest project from an industry great, who needed to reintroduce and reinvigorate his personal brand after a decades-long career managing projects like the reconstruction of the Statue of Liberty, the Ellis Island Renovation, the Central Park Zoo, and more.
The Approach:
Conducted thorough and ongoing media outreach with messaging that aligned Peter's past work with his current innovative projects to cement his legacy as an industry leader.
Results:
Curated a collection of profiles and industry stories in real estate, construction, local, and top-tier outlets detailing Peter's contributions to iconic projects old and new, including 41 W. 57th Street, the new Terminal One at JFK, the Flatiron Building, the Port Authority Midtown Bus Terminal, and more.