New York Mets

Amidst a new owner determined to usher in a new era of prominence and excellence for Queens' most historic franchise, the Mets' first-ever Chief Communications Officer needed to establish a clear infrastructure and protocols to elevate the brand and its reputation.

Conducted extensive analysis across all departments, including baseball operations, marketing, HR, legal, corporate partnerships, and more, to understand internal operations and developed a comprehensive strategy and reputation management playbook to inform how the team approaches a wide variety of communications scenarios.

Effectively deployed a new standard for corporate communications initiatives, crisis scenarios, and reporting & measuring. Successfully navigated various sensitive matters from high-profile player negotiations to critical events on and off the field. Executed a series of activations including Amazin' Day, What's New at Citi Field, Pride Night, and many more.