Kasa

Kasa, a leading tech-powered hospitality brand, needed to educate consumer, business, and investor audiences about its value proposition.

Conducted a full brand and landscape analysis, developed refreshed positioning, and regularly distributed press releases announcing Kasa's business updates to establish a steady cadence of published content and media opportunities.

Kasa's brand gained prevalence in top real estate and travel outlets, and we secured regular press briefings between Kasa's CEO and key reporters. The CEO’s thought leadership posts were also picked up in LinkedIn’s trending news roundup, creating new brand visibility on the platform.