GE Healthcare
A global med-tech company that needed to communicate its emerging products to a diverse set of stakeholders.
Challenge
GE Healthcare needed to build awareness of new partnerships to support its Women's Health, Radiology, and Oncology divisions.
The Approach:
Crafted dozens of blogs, social posts, and additional content based on research, medical studies, and topical news items. All content was built to fuel GE's goals while remaining compliant with a changing regulatory environment.
Results:
Launched the MyMammo website and built a robust content bank for GE Healthcare’s blog and executive LinkedIn pages. All content boosted the GE Healthcare brand by communicating the significance of MyMammo's launch to patients and industry stakeholders.
