Evergreen
A new fintech company looking for a high-impact launch.
Challenge:
Founding PayPal and TurboTax CEO Bill Harris needed to underscore his credibility as an authority in the field and generate initial buzz for his new company, Evergreen Money, a digital wealth advisory developed around the single most important driver of investment performance: taxes.
The Approach:
Positioned Bill as a leading tax expert by promoting his new book, The Investment Tax Guide, and securing timely interviews with top-tier media that allowed him to promote Evergreen ahead of April 15th.
Results:
Secured over a dozen interviews that put Evergreen in front of key audiences just in time for tax day. We placed op-eds attributed to Bill in top-tier business outlets including CNN, MarketWatch, Forbes, and USA Today, and produced a highly successful media tour with national and local broadcast hits.
