DAZN
A global sports streaming service poised to disrupt the industry.
The Challenge:
In 2018, DAZN was a non-existent name in U.S. sports media. The global sports streamer needed to push a dramatic campaign to claim its stake in an already crowded market.
The Approach:
Developed and executed all facets of DAZN corporate communications, including managing the brand's reputation and developing stories for all stakeholders, from media to analysts to employees to fans seeking authenticity.
Results:
Today, DAZN is the largest sports streaming company in the world. DAZN's executives are regularly regarded as authoritative voices in the industry, and the brand serves more than 11 million users around the globe.
