New York City Center
A performing arts center in the heart of Manhattan looking to garner high-profile coverage.
The Challenge:
A beloved fixture of New York City's cultural scene, City Center needed to build brand awareness and raise its corporate profile, separating its regular publicity from critics reviewing its iconic shows.
The Approach:
Developed narratives that helped City Center stand out from other theater companies and stages. We tapped into our long-term relationships with editors across culture and art publications to secure high-impact coverage.
Results:
Secured a splashy, high-profile feature for Broadway star Sutton Foster, highlighting her longtime career, her trajectory, and of course— her love for City Center.
