Backstage
A career marketplace for today's creators looking for a substantial exit.
The Challenge:
Backstage needed to position itself as an attractive asset for acquisition by telling the story of how the brand transformed its long-standing print publication into a central hub for on-the-go creators.
The Approach:
Positioned Backstage as the future of the creator economy by driving a series of targeted interviews with top-tier publications and crafting sophisticated, compelling executive content.
Results:
Backstage sold to Cast & Crew in January of 2023 following coverage in top publications like The New York Times, Business Insider, Digiday, and The Information, as well as placing executive bylines in industry publications like CrunchBase and MarTechSeries.
