2025 Celebrity Influence Index
Our inaugural study on the most relatable celebrities in America.
WHY US?
We help companies, executives, and brands win in today’s business environment. As a strategic communications and market research firm, we closely monitor the shifting media landscape, seeking to understand the relevance and reputation of major players and stakeholders.
WHY NOW?
Today, we’re a quarter of the way through a century shaped by a fragmented media landscape and rapidly changing consumer expectations. The playbook for how to connect with an audience is being rewritten, and it is more important than ever to evaluate the reliability and relatability of those high-visibility individuals who have mastered this art.
AND SO...
We conducted an in-depth analysis of celebrity media coverage and asked hundreds of consumers directly about who they find relatable, polling public opinion on figures from across the cultural landscape.
